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1. General information about the enterprise
The entire assortment of beverages of New Products Group is produced at a modern plant in Zhashkiv, a small town on the border of the Kyiv and Cherkasy regions. The enterprise, which is capable of producing beverages that meet the strictest global quality standards, was built in Zhashkiv not by chance. The choice of this particular city was influenced by several significant factors. First, the city is located in Central Ukraine. This location is optimal from the point of view of logistics. The second factor is the ecologically clean area around Zhashkiv, where it is possible to extract groundwater of the highest quality. Thirdly, Zhashkiv, like the entire Cherkasy region, is a region with positive dynamics of economic development. Time has proven that the location of the Company’s main facilities in Zhashkiv was a strategically correct decision.
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2. “New Products” plant
Today, New Products Group exports its products to more than 19 countries, including China, Italy, Germany, the Czech Republic, Hungary, Israel, Moldova, Azerbaijan, Georgia, Armenia, and others. The company has more than 1,500 employees. Every day, New Products Group serves more than 25,000 customers and 106,000 active retail outlets around the world. It is one of the largest producers of drinks and snacks in Ukraine. The company has been operating for over 17 years and is included in the Registry of the largest taxpayers of the country.
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3. “New Brew” plant
New Brew is a fresh look at the brewing process, a powerful new project of New Products Group, a leader on the Ukrainian beverage market, which marks an ambitious start on a long journey in the beer category. The idea of making high-quality craft beer available to a wide range of consumers is the basis of the work of the brewery with a new type of production consciousness. An innovative beer company operating according to recognized world standards is based on several basic technological principles: unconditional quality of ingredients, local origin of ingredients, honest and transparent production technology, non-filtering, absence of artificial impurities and surrogates.
“We are happy to finally offer Ukrainians, a breadmaking nation that has cultivated fertile lands since forever, a real natural product worthy of the natural wealth of the local lands. It was from this idea that the image of Zhashkivskyi Kaban grew – a kind of a “local guy”, someone who truly knows the local traditions, and, like a real keeper of his land, proudly represents his generous region and its abundant fruits to all who come to visit. He is the same as you and me: he loves the simple pleasures of life, a good outing with friends, and delicious home-cooked food. He is strong, kind and extremely hospitable, that is, he embodies the best qualities of the Ukrainian character, which include, first of all, deep-rooted sincerity and authenticity”.
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